Copyright © 2026  Deden Fathurrahman

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This initiative is the effort that aims to explore the undiscovered science about designers and creative people’s unique characteristics related to their time and effort management.

The articles are parts of the author’s Master’s thesis at Aalto University, Helsinki. Aalto University’s International Design Business Management program focuses a lot on design thinking and other human-centered design approaches. The research is expected to trigger more actions in the similar topic to improve designers’ well-being.

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Deden Fathurrahman

A cross-disciplinary design practitioner, educator, and entrepreneur with experience in visual design & branding, creative leadership, and international collaboration. My strength lies in translating complex ideas and diverse perspectives into cohesive systems and meaningful experiences that connect people, organizations, and cultures.

My journey began by building a design venture serving local and international clients, followed by studying International Design Business Management at Aalto University in Finland. Since then, I’ve worked across creative businesses, technology companies, universities, and international networks, shaping how I see design not simply as a way to create visual outcomes, but as a tool to understand perspectives, find common ground, and enable collaboration.

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Thoughts on design, work and the imperfect process behind both. No noise, just occasional updates.